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Movies That Matter
20081015 Wednesday October 15, 2008

Jonesing For Pizza?

A leaked Lucasfilm memo reveals a bizarro US marketing concept for the R1 DVD & Blu-ray release of Indiana Jones And The Kingdom Of The Crystal Skull. According to Variety, any real-life Dr Jones can claim a free Papa Johns pizza - and if they live in Indiana, they get a free DVD too! Eh? Whatever next - anyone with a pacemaker gets a free stick-on Tony Stark goatee with every Blu-ray Iron Man? Anyone missing an ear gets a free tank of gas with every Reservoir Dogs reissue?* Anyone with anger issues gets green body paint if they so much as pick up and vaguely consider renting The Incredible Hulk?



*It should be noted that, without fail, every re-release of Reservoir Dogs arrives on reviews desks with an accompanying rubber ear. For which there is no known use.

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