The Oscar and BAFTA award-winning Slumdog Millionaire is released today and there are a couple of announcements relating to the film – one we like, one we think is a bit insensitive (and that’s putting it mildly).

First up, news that supermarket chain Tesco will donate £1 from the sale price of every Slumdog Millionaire DVD to Railway Children. The charity works directly with kids on the streets of India and Tesco expects its donation to reach up to £200,000.

"Slumdog Millionaire has really helped to boost awareness of our work because the characters are exactly the type of children we help,” says Dave Ellis, corporate partnerships manager at Railway Children. "There is no happy ending for the majority of the 12 million street children in India. We work every day to change this shocking statistic."

Meanwhile, the PR company behind the DVD release is publicising it by announcing a £2,000 curry.

“Who wants to eat a (Slumdog) Millionaire curry?” asks the press release. “Food lovers who enjoy the finest tastes in life will be salivating at the new and exclusive £2,000 millionaire curry launched today to celebrate the release of Slumdog Millionaire on Blu-ray and DVD.”

For a limited period, the “mesmerising dish” Samundari Khazana – created by Chef Phalad Hedge from London’s Bombay Brasserie – is set to go on the menu as “the most prized and expensive meal at a whopping £2,000”.

Initial reactions from the Review team:
"Misguided PR stunt of the day - how long could one of those slum kids live on £2,000, I wonder?"
"A breathtaking combination of stupidity and insensitivity. Bravo!"