Despite the Blu-ray camp proclaiming victory – and, quite honestly, things look heavily stacked in their favour – there is still no let up to the ongoing HD battle. Despite a kicking at CES, Toshiba are valiantly fighting on, ramping up their marketing strategy and announcing ‘record-breaking sales’ in the final quarter of 2007. An aggressive pricing strategy in the US should also build on this success – you can pick up the HD-A3 for as little as $150. That’s about 75 quid in real money and there are still some releases that are HD DVD exclusive.

Paramount and Universal, the two major studios that can put an end to this dust-up, have also shown no signs of jumping ship despite the defection of a number of high profile studio subsidiaries and manufacturers since the Warner announcement. Both parties have denied any gossip that they are going Blu, with Paramount stating that their ‘current plan is to continue to support the HD DVD format’, and although the web is rife with stories of Universal dropping HD DVD exclusivity, there has been no official line on any defection to the Blu-ray camp.

So, is it still best to buy Blu? The fight is definitely nearing the end-game, and Blu-ray remains in charge, however it seems it’s not about the format in the fight, but the fight in the format…